An international panel of outdoor experts with backgrounds in media, design, retail, industry and sports has assessed all submissions for the OutDoor INDUSTRY AWARD. During a two-stage evaluation process consisting of a digital pre-selection (from May 8th - 14th) and a panel meeting (from May 29th - 30th), the jury has selected the most outstanding innovations, which they honoured with an Award, GOLD Award, Green Award and Start-Up Award.



Judges for digital pre-selection & finalist panel meeting

Ana Kristiansson

Technical Apparel Design Expert and Founder of Sportswear Inc., Sweden
As an outdoor enthusiast and former national athlete, Ana Kristiansson combines her passion for product development and outdoor love into innovative products for leading brands like Peak Performance, Haglöfs, Salomon, Helly Hansen, Lundhags, Orage and more. With over 15 years in the outdoor business, she helps brands with strategic thinking, design/product development and brand building. Ana is also one of the founders of Sportswear Inc. - an educational online platform helping people start and run an apparel brand, from idea to launch and beyond.

Anny Cardinahl

Founder of #ODLX Outdoordeluxe – Consultancy for the outdoor industry & retail
For over 25 years, the outdoor industry has been Anny Cardinahl’s professional home base. Gaining work experience on both the industry and retail side allowed her to develop a 360° view – from practice-oriented product design to requirements in purchasing and the customer perspective at the POE. As an avid water sports enthusiast and ski hiker, Anny does not only rely on theoretical product knowledge but particularly on practical expertise. After several positions in product marketing, textile purchasing and, most recently, as head of purchase being part of the corporate management team for Globetrotter, she decided to start her own business with #ODLX Outdoordeluxe. Her concept: to create a new context and new incentives at the POE by linking current trends and already existing products/ themes in an innovative way.

David Pickford

Adventure photographer and journalist, United Kingdom
David Pickford is an adventure photographer, writer and journalist based in the UK. He specialises in climbing and mountaineering, and is one of Britain’s most widely-published photographers and writers in this field. He was editor in chief of Climb, Britain's leading climbing magazine, from 2010 to 2017. He is also a regular contributor to a range of mainstream publications both in the UK and USA. David has travelled extensively in some of the world’s most remote regions, and has a particular interest in the Himalayas and the Far East.

Frank Wacker

Editor Equipment outdoor magazine, Germany
Frank Wacker has been actively involved in outdoor sports since he was a boy – and knows from experience what a difference good-quality products can make. He worked in outdoor retail and supported the outdoor industry in product development. Frank still gets excited about interesting new designs. He’s been a member of outdoor magazine’s editorial team for over 20 years and has been testing products as equipment editor since 2003.

Marc Pinsach

Certified Sports Scientist and professional ski mountaineering & trail running athlete, Spain
Marc Pinsach is a professional ski mountaineering and trail running athlete. The certified Sports Scientist has been part of the Spanish ski mountaineering team for many years and has competed in races on skis as well as in trail running since the age of 14. Among his greatest achievements in ski mountaineering are multiple national titles and a World Championship win in the espoir category in 2011. In trail running, Marc won a number of races in the Pyrenees and secured the title on the OCC course at the prestigious Ultra Trail du Mont-Blanc race in 2015. Combining for about 25 races and roughly 200.000 m of elevation gain per year, the Catalonian likes to keep a variety in his training. So, in summer, he adds mountainbiking, mountain climbing and hiking to his training schedule.
Judges for finalist panel meeting only

Mark Held

European Outdoor Group,
Mark Held is General Secretary of the European Outdoor Group (EOG), an association founded in 2003 by the 19 largest outdoor companies in the world. He also represents the outdoor industry in the FESI (Federation of the European Sporting Goods Industry). Mark has been involved in the outdoor industry for over 20 years – among other things, as head of product development at Berghaus and the Lowe Alpine Group.
Judges for digital pre-selection only

Chris Townsend

Outdoor Writer & Photographer, UK
Chris Townsend is an outdoor writer and photographer specializing in long distance walks in wild places. He is the author of the award-winning The Backpacker’s Handbook and many other books and has been reviewing gear for The Great Outdoors magazine for many years. Currently he is also working with Outdoor Gear Coach.

Katrin Bojarski

Textile Engineer, Germany
For over 10 years, Katrin Bojarski has worked in the international sporting goods industry as Product Manager for Vaude, Shinih and Polartec among others. During this time, she gained substantial expertise in all important product groups of outdoor hardware and apparel. Her extensive experience enables Katrin to oversee the complete value chain of the textile industry – from fiber to final product – while innovation, sustainability and functionality always remain the most important factors in product development for her. With her own engineering consultancy, the German works as freelancer for a number of international projects in the sports and outdoor industry.

Terje Malum

Head of Purchasing Outdoor XXL Sport & Vollmark, Norway
Terje Malum has been around outdoor products and fishing tackles for 25 years. After working in sales and as store manager for a tackle store in the early days of his career, the Norwegian joined XXL Sport & Vollmark in 2001. The avid fishermen has held several positions within the company and accounts for the outdoor collection since 2004, leading a team that serves XXL’s stores and e-commerce offerings in four countries. As Head of Purchase Outdoor, he is responsible for a wide range of product categories: tents, sleeping bags and mats, backpacks, boots and fishing tackles amongst others. In his spare time, Terje enjoys chasing fish, preferably with a fly rod, both in Norwegian mountain lakes and streams and wherever else good fishing and nature experiences are found.

Mireia Miró

Athlete, Manager of the Atomic Skimountaneering Team
Mireia Miró has been a member of the Spanish Skimountaneering National Team since 2006. The former World Champion, avid trail runner and base jumper combines her passion for the outdoor sports with her studies and work. Apart from her Master’s studies in Sports Marketing, the Catalan is also a certified massage therapist and regularly spends time working on a mountain hut. For the last three years, she has been Team Manager of the Atomic Ski Mountaineering Team.

Susanne Kraft

Sports Scientist & Outdoor Blogger „die Berghasen“, Austria
Four years ago, after her studies in Journalism, Susanne Kraft decided to make a career out of her passion and began studying Sports Sciences. Today, the Austrian is working as a Sports Scientist and in social media marketing for a number of renowned Austrian sports brands. With, she has established one of the most successful German-speaking mountain sports blogs. Currently, Susanne is finishing her Master’s studies in Sports Sciences and Sports and Media Management and keeps being on the road for her blog throughout all of the Alpine region.

Ke Hai Truong

Designer & Sportswear Design Consulting
As a design graduate Ke Hai Truong has made a career out of his passion for technical sports apparel. Driven by his enthusiasm for technically sophisticated products, he has gained in-depth knowledge about current trends and innovations. Working as Product Manager and Designer for several renowned brands Ke Hai has gathered a wealth of experience in the Outdoor industry. Today, he consults a number of apparel brands specialized in Hunting Workwear, Sportswear and Outdoor. In a positive sense, he can be referred to as a true product nerd and “gear freak”.

Boris Gnielka

Editor Testing/Technology, outdoor-Magazine, Germany
Already during his studies, Boris Gnielka spent as much time as possible in the mountains. Always on his packing list: a good camera and plenty of equipment. To finance his hobbies, he jobbed for a number of outdoor retailers, where he developed a passion for quality gear. He also published travel journals and equipment-related articles in newspapers and magazines – amongst them the outdoor-Magazin. In 2000, right after his studies, he turned his hobby into a career, moved with wife and dog from Hanover to Ludwigsburg and started as an editor with the outdoor-Magazin, which he has been loyal to ever since. As he has with his hobbies: photography, rock climbing, mountaineering and trekking tours – his dog always at his side.


The registration for the 14th OUTDOOR INDUSTRY Award will open on April 29th!

Contact AWARD

Julian Pfeiffer Project Coordinator Award
+49 7541 708 382
+49 7541 708 2382


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